How Disney, Kellogg’s, Unilever Use Emotion Detection | RBDR

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November 6, 2018. Today on RBDR:

How three prominent CPG companies are relying on emotion research in three different and yet successful ways, according to Nikki Gilliland of eConsultancy.com.

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Emerging New Role for Client Market Researchers? | RBDR

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November 5, 2018. Today on RBDR:

Bill Harvey shares what he has recently heard from client market researcher friends who gave been reassigned to interesting new job responsibilities.

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CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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Can Mobile Apps Selectively Boost Response Rates? | RBDR

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October 31, 2018. Today on RBDR:

Every research innovator’s goal is to discover a way to significantly boost study participant response rates. Rival Technologies suggests that its mobile apps are one such solution with Millennial males and other groups in select studies.

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Slow Research Growth? Check Your Relevance | RBDR

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October 30, 2018. Today on RBDR:

Joel Rubinson devoted a blog to a pervasive problem he believes exists within the market research industry: slow growth. Rubinson explains in today’s RBDR why he believes slow growth equals loss of relevancy.

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