Bob Lederer RFL Communications, Inc.

Facebook personal ad data options; Customer sat ≈ customer spending (RBDR–6/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Facebook has decided to provide its users with two new personal data options related to its serving of advertising. 2) An MIT Sloan Management Review says the relationship between customer satisfaction and customer loyalty is statistically significant but not as manageable as businesses might believe.

Bob Lederer RFL Communications, Inc.

Corporate data woes; MRII’s Don Marek: industry healthy, welcomes change (RBDR–6/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Three independent studies, from Adobe, Charterhouse and AppNexus/WARC/IAB Europe, demonstrate issues with business’ use of their data. 2) MRII Executive Director Don Marek discusses how despite his 40 years in the industry he doesn’t believe it is changing any faster than in the past.

Bob Lederer RFL Communications, Inc.

Sports sponsorships metrics; Bill Harvey on Erwin Ephron (RBDR–6/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) With the World Cup in full throttle, McKinsey & Co. reviewed the five metrics that sponsors should track behind their sports activity. 2) The first ARF Erwin Ephron Demystification Award winner, Bill Harvey, looks back at his relationship with Ephron and Ephron’s long-standing impact on media research.

Bob Lederer RFL Communications, Inc.

Harvey wins Ephron award; Angus Reid “retires;” Google removing opt-outs (RBDR–6/12/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.

Bob Lederer RFL Communications, Inc.

60%+ opt-in to be location tracked; Penetrating “Upset Customer” Infographic (RBDR–6/11/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) AMA announces its 2014 Parlin MR award winner and MRA bestows its Impact Award. 2) Individuals may prize their privacy but a study shows over 60% are opting-in to allow an app to locate them. 3) Vision Critical President & Chief Product Officer Andrew Reid presents an Infographic that details why companies can not afford unhappy customers. See it for yourself at entrepreneur.com/article/234603