Hill Holiday and Civic Science #MRx study revelations (RBDR 10.22.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Hill Holiday releases a TV program study and 2) Civic Science releases its “75 Show-Stopping Media Consumption Insights.”//

New report on training today’s researchers. CMO mkt intell tools (RBDR 10 21 2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: www.nuancecoding.com

Today on RBDR: 1) Best Practices LLC’s new report on training market researchers to be optimum functioning contributors. 2) A blog comments on three top tools and techniques available to CMOs take control of market intelligence.

Gen Mills’ Ryan Backer talks mobile MR (RBDR 10.20.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) General Mills Consumer Insights Manager Ryan Backer speaks with RBDR about mobile research inside the business. 2) Important appointments made by Viacom Media Networks and JWTIntelligence.

InfoTools’ Ron Storeven’s 50-year projection for Research (RBDR 10.16.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: InfoTools co-founder Ron Stroeven predicts the face, resources and capabilities of market researchers 50 years from now, including how they they will access vital, available consumer inputs.

Quant for brand tracking is dropping off. Low-key mobile MR benefits (RBDR 10.15.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Decode Marketing and brandgym have a study that says almost half of marketers do not have a quantitative brand tracking mechanism, leaving an unsurprisingly sparse percentage of them making brand decisions based on quantitative information. 2) Research Now’s Luke Sehmer points out several mobile device studies to document its importance in the research tool kit, while also pointing out several misconceptions about mobile’s research use.