Bob Lederer RBDR

MR not trusted. WOM: 6 Trillion impressions? Mix Modeling Client of the Year (RBDR 12.9.2014)

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Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) A survey by the Global Research Business Network of 24,000 global respondents reveals a disturbing number who do not trust market researchers with their privacy. 2) The Word of Mouth Marketing Association’s promised study claims 6 TRILLION impressions and significantly more valuable impressions than are left by paid services. 3) RBDR announces the winner of its Client of the Year Award for the Mix Modeling category.

Bob Lederer RBDR

P&G’s Joan Lewis to retire. RBDR’s Client of Year Award for Gamification. (RBDR 12.8.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR has learned that Procter & Gamble SVP CMK & Media Transformation Joan Lewis will retire this month. 2) RBDR announces the recipient of its Client of the Year Award for the gamification category.

Bob Lederer RBDR

News from AMSRO, Ipsos, AURA. RBDR Crowd Science Award winner. (RBDR 12.4.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Australia’s AMSRO research group adopts and implements a privacy standard in response to a study showing consumers not willing to cooperate with organizations over fear for their privacy. 2) Ipsos announces the passing of co-President Jean-Marc Lech at age 68. 3) AURA names British Video Association Consultant Gilles Finnemore its Chair. 4) RBDR’s Client of the Year series continues with the naming of the winner in the Crowd Science category.

Bob Lederer RBDR

Warning! Studying behavior via social media misleads! RBDR’s Dashboard Award. (RBDR 12.3.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) A study from McGill University and Carnegie Mellon cautions researchers about the danger of tracking consumer behavior using social media. The reason: how easy it is to skew social media data. 2) RBDR names the winner in the Dashboard category for our new RBDR Client of the Year Award series.

Bob Lederer RBDR

American Comm Survey cuts queries. RBDR Qual/Quant Client of the Year (RBDR 12.2.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) The Census Bureau’s American Community Survey plans on cutting 7 questions from the questionnaire that goes out to 3.5 million Americans annually. 2) RBDR’s “Client of the Year Award” for the Qual/Quant category is announced.