Bob Lederer RBDR

MR pro study & perceptions. ESOMAR MR Effectiveness. Larry Newman passes. (RBDR 03.23.2016)

Today on RBDR:

1) MarketResearchCareers.com’s 20th annual market research professionals study details what MR clients think of their top suppliers. Ratings are provided for five distinct considerations.

2) ESOMAR’s 6th annual Market Research Effectiveness competition is underway. Gold, Silver and Bronze awards will be delivered at the ESOMAR Annual Congress in New Orleans this September.

3) Larry Newman, a chief architect of Newman-Stein and Newman.Stein.Friedman, has died.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything they have to offer by visiting their website.

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Bob Lederer RBDR

Google won’t scrutinize jurors. Kevin Lonnie explains need for MR spokesperson. (RBDR 03.14.2016)

Today on RBDR:

1) At the federal trial involving Oracle and Google, the latter agreed with the presiding judge not to do Internet searches of empaneled jurors IF Oracle agrees to that regulation. Oracle said, No.

2) KL Communications President Kevin Lonnie explains why the market research industry needs a spokesperson to drive the interests of client researchers for the good of the industry.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR:

1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study.

2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys.

3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram social media data.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report, which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

2015 salaries for MRx pros. New IoT definition. Former MRweb reporter passes. (RBDR 01.20.2016)

Today on RBDR:

1) Burtch Works Executive Recruiting releases its 2015 salary report for market researchers, including a review of trends in the client- and supplier-side research marketplace. Find the study and read it for yourself here.

2) YouEye Marketing Director Elina Lipkin provides a different definition for the Internet of Things (IoT).

3) MRWeb announces the passing of of a familiar research industry reporter, Michael Kenyon, its U.S. Director of Operations from 2003 – 2008.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit RFLOnline.com and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The challenge of hiring good researchers. Words on the benefits of ad blocking. (RBDR 01.13.2016)

Today on RBDR:

1) As marketers and advertisers were preparing for 2016, they admitted in a survey that finding quality market researchers to hire is among their most challenging personnel considerations.

2) Ad blockers have a positive side, says EngageSciences CEO Richard Jones. He sees the disruption they are causing as a great rationale to improve what is offered to digital visitors.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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