Bob Lederer RBDR

A Peek at Misconceptions Holding Back Gamification | RBDR

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September 4, 2018. Today on RBDR:

Gamification Through Research founder Betty Adamou discusses the “misconceptions” chapter in her upcoming book, “Games & Gamification in Market Research.

Pre-order your own copy of the book — at a discount — by clicking here.

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Bob Lederer RBDR

Difference-Making Qualitative MR Enhancements | RBDR

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August 30, 2018. Today on RBDR:

Progress in qualitative research capabilities includes its globalization and agility, as explained by Discuss.io Director of Product Ashley Wali.

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Bob Lederer RBDR

Research’s Latest Reproducibility Crisis | RBDR

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August 29, 2018. Today on RBDR:

A new research “reproducibility crisis” is upon us after 21 social science studies conducted between 2010 and 2015 were repeated and only 13 “reproduced” the same results 8 to 12 years later.

Thumbnail image via nature video.

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Bob Lederer RBDR

Four Noteworthy Market Research Trends | RBDR

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August 28, 2018. Today on RBDR:

Four not obvious changes taking place in market research have been identified by Infiniti Research.

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Bob Lederer RBDR

More Reasons Why Artificial Intelligence Not an MR Rival | RBDR

October 19, 2017. Today on RBDR:

Earlier this week, we reported on a Fuel Cycle study that concluded that Artificial Intelligence is not a major threat to research. But AI’s inherent uses also work against its broad-based and continuing research use.

Find a link to this report by clicking here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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