Bob Lederer RFL Communications, Inc.

2nd screen w/TV overstated; B2B internal data needs external help (RBDR–4/15/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

An important link to Nuance: http://www.nuancecoding.com

Today: 1) A Council for Research Excellence study says social media use in conjunction with TV is overstated. 2) Forrester Research’s new B2B study says using only internally-available data doesn’t get the job done for B2B marketers. 3) MarketResearch.com Managing Editor Ashlan Bonnell has two pieces of advice for market research vis-a-vis social media. (And you can download a marketresearch.com white paper on how to use social media with market research by clicking here: http://content.marketresearch.com/download-how-to-use-social-media-for-market-research-whitepaper)

Bob Lederer RFL Communications, Inc.

Contextual mktg takes reins from campaign mktg; Unique mobile MR uses (RBDR–4/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Find out more about Nuance: http://www.NuanceCoding.com

Today: 1) Forrester Research says, unequivocally, that campaign marketing is dead and contextual marketing now rules. What does that imply for marketers? 2) SurveyMonkey is moving its international office from Lisbon to Dublin. Corporate taxes might be one important reason. 3) uSamp VP Innovation Justin Wheeler explains some of the unique research capabilities offered only by mobile research.

Bob Lederer RFL Communications, Inc.

“Great Marketing Leaders” need MR; Michalis Michael’s latest social MR guidance (RBDR–4/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Business2Community.com describes the makeup and needs of great marketing leaders. From their descriptions, great marketers need marketing research more than anything else. 2) Actor Kevin Spacey is known to be outspoken and he has pointed opinions about the short-term future of tracking of TV viewing. 3) Social media research expert Michalis Michael of DigitalMR Ltd. tells RBDR viewers how to analyze social media research and integrate it with traditional data.

Bob Lederer RFL Communications, Inc.

Pollfish’s 30¢/survey mobile app offer; Efficient, centralized sample purchasing (RBDR–4/3/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Pollfish offers surveying to mobile apps, paying 30¢ per survey (which it says is more than can be made from a mobile ad) and offering 3 ways to opt out of receiving surveys. 2) A survey of the fastest growing companies show a marked decline in the percentage of them paying attention to customer complaints on Twitter. 3) Guess what job opportunity is on India’s top 5 list? Yep, you’re right. 4) Federated Sample introduces Fulcrum Bid Manager, a centralized facility that simplifies and makes more efficient sample buying and selling for MR buyers and, importantly all sample sellers.

Bob Lederer RFL Communications, Inc.

New era for online ad measurement is here; BrainJuicer’s Kearon speaks truth to power about MR versus management consulting: http://youtu.be/H0-OWJPPtLc

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Twitter TV Measurement extends its coverage from the UK & Spain to the Nordics, Russia, part of Africa and SE Asia. 2) Media Research Council approves standards for online advertising viewable impression measurement. 3) John Kearon shares his wisdom about HOW market research can get a substantial piece of the research pie currently controlled by consultancies, which reap 10 times the revenue of market research in the U.S.