Bob Lederer RFL Communications, Inc.

IMS files for IPO; Answers.com buys Foresee; BrainJuicer “FeelMore50” ranks U.S. 2013 emotional ads (RBDR-1/6/2014)

Today: 1) IMS Health files for IPO and Answers.com acquires Foresee Research during the 2013 holidays. 2) BrainJuicer rolls out “FeelMore50” ranking of the top 50 U.S. emotional advertising during 2013.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

RFL’s annual awards for 2013 Exec of Year, Speech of Year, Client MRer of Year, Vaughn Mordecai’s inspiring message (RBDR–12/19/2013)

Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”

We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

More predicted Big Data evolution in 2014; Marketing expert smartly assesses MR (RBDR 12 18 13)

Today: 1) Act-On Software projects a Big Data evolution in 2014 in which marketing zeroes in on several important elements it can provide. 2) In a not-to-be-missed interview, marketing Black Ink guru Jeff Winsper discusses marketing’s relationship with market research and how MR can elevate its internal status.

Sponsored today and this week by uSamp (http://www.usamp.com), The Answer Network, offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Data Giant Twitter’s Better Investor Potential; Secrets of Super Bowl Commercials (RBDR–12/16/2013)

Today: 1) The Motley Fool Wall Street analyst Jamal Carnette re-evaluates Twitter’s investor value based on its unusually strong Research & Development spending, 2) A look ahead at the 2014 Super Bowl and, for many viewers of the game, its commercials.

Sponsored today and this week by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Social media research: the great opportunity for the MR department (RBDR–12/12/2013)

Today: Bob Lederer’s commentary on the MR department sees opportunities presented by social media research as a greater likelihood than loud, ominous warnings that social media will cause corporations to do away traditional research. It’s up to MRD assertiveness.

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