Bob Lederer RFL Communications, Inc.

Forget Doubters: 1% of Mktg Budget For MR Is Sensible / RBDR

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May 16, 2022

Today on RBDR: Aussie brand consultant and former marketing professor Mark Ritson blogged for Marketing Week concerning the sagacity of corporate research departments devoting 1% of their marketing budget to MR and conducting fresh, annual research on key business subjects.

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Bob Lederer RFL Communications, Inc.

Coca-Cola Retrenched During Covid (to Pepsi’s benefit) / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 19, 2021

Today on RBDR: Yesterday, RBDR discussed the decisions that Procter & Gamble made with respect to the Coronavirus outbreak. Today, a look at why Coca-Cola Company, in spite of its vast global marketing resources, took the opposite path taken by P&G.

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Bob Lederer RFL Communications, Inc.

Why P&G Broke All Covid Marketing Norms / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 18, 2021

Today on RBDR: With every economic downturn, so-called marketing experts counsel marketers to maintain, maybe increase their marketing spend and to prepare future plans for the market when it is humming again. P&G understood that, followed the advice, and benefitted as competitors did not act in kind.

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