Bob Lederer RFL Communications, Inc.

Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.

Bob Lederer RFL Communications, Inc.

Clinical caution with social media; Health problems versus coverage; MD new Rx adoption (PMRV–3/17/2014)

News on this week’s Pharma Research VIDEO Report:
1) The Tufts Center for the Study of Drug Development comments on the pharmaceutical industry’s cautious use of social media, explaining how it could be accelerated.
2) Prosper Insights & Analytics released its “Healthcare Coverage Vital Signs Matrix,” which studies the links between health problems of individuals and their actual healthcare coverage.
3) M/A/R/C Research EVP Randy Wahl discusses research’s tendency to overstate adoption of new drugs and what is being done about it.
4) The Center for Medicare & Medicare Services withdrew its proposal to revise Medicare Part D following protests in Washington by insurers, pharmacies, pharmacies, health providers and patients.

Bob Lederer RFL Communications, Inc.

Using publicly available information sources, IARP aims to detect disease outbreaks early; Community colleges to boost med device training; wearable med devices have questionable health benefits; Dick Vanderveer notes two leading MR issues; Cutting Edge “Big Data” study (PMRVR 2/24/14)

PMR VIDEO Report is sponsored by M/A/R/C Research (http://www.marcresearch.com), which says “strong brands start with strong research.”

1) The Intelligence Advanced Research Projects Agency wants to use publicly available data to predict disease outbreaks early enough that administrators can take action to limit its spread. 2) The U.S. Labor Department is helping community colleges create curriculum and training programs to prepare individuals to work in medical device manufacturing and operations. 3) 90 million wearable devices will be shipped this year; medical, wellness and sports & activity devices will be the bulk of those. What’s the evidence that the health of users of these devices will benefit? 4) Dick Vanderveer has launched and sold three successful pharma MR companies. He suggests two significant changes that PMRVR and other media should be paying special attention to. 5) Cutting Edge Information’s new Cutting Edge Information report on Big Data says more than half of the Top 10 pharmaceutical companies have dedicated teams in place to explore and implement Big Data potential.