Bob Lederer RBDR

Automation Will Vastly Improve Sampling | RBDR

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February 14, 2018. Today on RBDR:

For most people, automation means manual work being replaced by machines. But P2Sample’s JD Deitch sees beyond that and expresses big ideas about how it will radically improve sample and the accuracy and worth of research projects.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

What Many Companies are Missing: Buyer-Centricity | RBDR

August 24, 2017. Today on RBDR:

1) UBMobile’s new “Gesture-Based Surveys” platform is specifically geared to provide enhancements on all the favorite new mobile survey capabilities.

2) Buyer Personas’ founder Tony Zambito discusses what a multitude of companies should pursue: concentration on buyer-centricity’s underutilized research components.

3) Recommended booklet reading material: “An Inside Look – Adapting to the Digital Brand Landscape Using Research.” Download your copy by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Government interest in Facebook. Microsoft launches Project Oxford. (RBDR 11.17.2015)

Today on RBDR:

1) Facebook updates its number of requests from governments during the first half of 2015.

2) Microsoft Research officially releases its emotion API capabilities for developer testing.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

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Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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