FlexMR CEO on separating mobile research from online. (RBDR 03.15.2016)

Today on RBDR:

FlexMR CEO Paul Hudson explains more about the blog authored by Louisa Thistlethwaite that asserts that mobile research should not be automatically aligned with online research. The reason: it undercuts the best and completely novel contributions that mobile can make to research efforts. If you missed the original blog post, be sure to read it by clicking here.

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Op-ed: Mobile and online research not the same. CMO tenures drop. (RBDR 03.08.2016)

Today on RBDR:

1) Flex MR Insight Manager Louisa Thistlethwaite makes the argument that mobile research should no longer be directly aligned with online research. Read her blog on the topic by clicking here.

2) Spencer Stuart’s annual study of Chief Marketing Officers and their tenures shows they dropped in 2015 for the first time in a decade.

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