Bob Lederer RBDR

Kantar 1st-Half 2017 Sales Under Water | RBDR

August 28, 2017. Today on RBDR:

1) WPP reports that Kantar’s Q2 revenues fell 4.6% – a worrisome, frightening, potential portent of bad things ahead for the whole industry.

2) The U.S. Supreme Court agrees to hear Carpenter V. United States, which could resolve whether cell phone location data is privacy protected.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

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Bob Lederer RBDR

“Honesty Detector,” Yes a Research “Honesty Detector” | RBDR

July 18, 2017. Today on RBDR:

Lightspeed Research earns a patent for its “Honesty Detector,” which one of the co-patent holders, Mitch Eggers, explains in great detail It could revolutionize panel research – and more!

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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