Lego Blocks Expose Buried Thoughts, Feelings

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November 29, 2018. Today on RBDR:

InsightsNow Senior Director Karen Lynch addresses how a novel research methodology that taps into subconscious thoughts and below-the-surface feelings uniquely fits into the qualitative toolbox.

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Lego’s anthropology-like MR. Leading-edge consumers on connected cars.(RBDR 4.1.2015)

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Today on RBDR: 1) ReD Associates’ Mikkel Rasmussen explains how Lego’s market research differs from other toy manufacturers–and improves its understanding.  2) Leading-Edge Consumers voice their preferences among connected car choices.