Real CPM of digital advertising. Kristin Luck’s closeup look at Growth Hacking for MR agencies. (RBDR 4.20.2015)

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Today on RBDR: 1) Kellogg Company’s Kevin Sidell guided digital advertisers through CPM realities when they contract for a new campaign. 2) What is Growth Hacking and why is it now an issue for market research? Kristin Luck, a proponent since the philosophy’s introduction, explains how it matters to research agencies.