Bob Lederer RBDR

Larry Gold dies. Bill Harvey shares his ARF ’15 ReThink highlights. (RBDR 3 18 2015)

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Today on RBDR: 1) Larry Gold, for 25 years the Editor or Co-Editor of Inside Research, died last Friday. He was believed to be 80 years old. 2) Bill Harvey tells Bob Lederer which presentations at the ARF 2015 ReThink Conference made the most meaningful impressions on him.

Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.

Bob Lederer RBDR

Unilever’s Keith Weed & Research. Affectiva’s 2-million person facial databank. (RBDR 10.30.2014)

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Today, on RBDR: 1) Research Live’s profile of Unilever CMCO Keith Weed portrays an executive who is fully tuned in to research but also cognizant of qualitative shortcomings at Unilever, which the giant CPG is working to fix. (The original story: http://www.research-live.com/features/a-man-with-purpose/4012445.article)
2) Affectiva announces its accumulation of emotion information from two million people around the world, encompassing in excess of 7 billion emotion data points.
3) Twitter’s third quarter results for Wall Street included a disappointing drop in engagement by its users.