Katja Cahoon on Making Choices for Moving to Online Qual | RBDR

March 6, 2017. Today on RBDR:

1) Researchers at Nottingham Trent University announce development of an algorithm that can identify the best-liked and most disliked features of an existing product.

2) A product generated via crowdsourcing can achieve greater sales if it is marketed as a product/service created that way.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Taking Offline Qual Online: Hopes, Opportunities, Realities | RBDR

March 2, 2017. Today on RBDR:

On February 16th’s edition of RBDR, we discussed a blog written by Beacon Insights Group’s Katja Cahoon concerning myths about converting qualitative research work from offline to online modes. Today, she discusses with us directly how she got immersed in online qualitative research and where its application makes sense.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Myth Busters: The Truth About Online Qualitative Research | RBDR

February 16th, 2017. Today on RBDR:

Three myths about online qualitative modes that can and should be met head-on to enable the highest-quality research projects.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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