Bob Lederer RBDR

Study Confirms Machine Learning Research Benefits / RBDR

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February 11, 2019.

Today on RBDR: Research innovations exist in abundance, but few of them can offer concrete research evidence of their effectiveness and efficiency. A February 2019 Marketing Science article by two MIT researchers presents evidence of some machine learning research superiority in terms of output, timing and cost savings.

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Bob Lederer RBDR

Big Sofa. UCLA student MR controversy, AMS founder steps down. (RBDR 6.3.2015)

Today on RBDR: 1) Big Sofa is a video research aid for client research departments and research agencies 2) UCLA graduate student Michael LaCour’s research about acceptance of same sex marriages was controversial enough, then word leaked that the project was built on big research. 3) Applied Marketing Science President and founder Bob Klein is retiring after 26 years.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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