Bob Lederer RBDR

Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)

Today on RBDR:

1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back.

2) Affectiva incorporates its facial coding and emotion detection technologies into video games.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

Don’t search for today’s RBDR! Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it’s uploaded. To subscribe, click here.

Bob Lederer RBDR

Hannu Verkasalo talks World Mobile Congress, research lessons. (RBDR 03.01.2016)

Today on RBDR:

Hannu Verkasalo of Verto Analytics discusses what he learned at last week’s global World Mobile Congress 2016 in Barcelona, Spain that he will apply to his mobile research efforts.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

Don’t search for today’s RBDR! Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Mind-reading wearables. Social media investments. Microsoft undersea data center. (RBDR 02.29.2016)

Today on RBDR:

1) Wearable technology has apparently evolved into technology that can track brain activity. Read the original story here.

2) Marketers acknowledge that they can’t measure social media, yet it won’t stop them from doubling their spending on it over the next five years.

3) Microsoft tests an undersea data center, and explains that it can effectively deal with two critical aspects of such facilities: the power that is needed and controlling the temperature around the facility. You can also read this original story by clicking here.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

Don’t search for today’s RBDR! Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

4 top criteria for B2B satisfaction surveys. Clay Dethloff on NPD process. (RBDR 02.17.2016)

Today on RBDR:

1) You will be surprised at the four top criteria required in a Business-to-Business customer satisfaction survey.

2) New product and service research is probably more important than ever, but doing such work correctly leaves the process open to a company’s expertise. “Imaginator,” from Decision Analyst, has been winning companies over for quite some time.

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Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Find it here.

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