Bob Lederer RFL Communications, Inc.

SurveyMonkey DIY launch for giant businesses; Google fines for privacy violations; Tribune Co.’s new SVP-Research; 76-seconds to create online loyalty or you lose it; Not-to-be-missed: Census Bureau’s data visualization pinwheel (RBDR–11/22/2013)

Today: 1) SurveyMonkey Enterprise DIY aimed at largest businesses. 2) You have only 76 seconds to please a potential client online before they leave. 3) Google settles with 37 states for circumventing Safari third-party cookie blocking with its advertising. 4) Tribune Co. hired Toni Falvo, called by a local scribe “the dean of Chicago TV station ratings & research analysts,” as its SVP Research. 5) The Census Bureau’s interactive data visualization pinwheel must be seen to be believed. Think of its potential value in your research:

http://vizynary.com/2013/11/18/restless-america-state-to-state-migration-in-2012/

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Bob Lederer RFL Communications, Inc.

MIT’s inFORM intro could be great MR tool; Using NodeXL for your social media MR (RBDR–11/20/2013)

Today on RBDR: 1) Three MIT researchers have created inFORM, a device that can physically render digital 3D content to people at remote locations. What a great potential research tool, even if it may be somewhat in our future. 2) Multivariate Solutions’ Michael Lieberman explains how he has applied NodeXL in his research work. (YOU WILL WANT TO EXPAND THE VIDEO TO FULL SCREEN TO SEE MICHAEL’S SUPPORTING GRAPHS.)

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
• http://www.nuancecoding.com/aboutus/announcements.html
• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Sir Martin Sorrell projects ad businesses in 2018; Freshminds’ CEO Carolyn Plumb says client MRers need to make 3 changes; Texas A&M prof says more stringent MR statistical standards are needed

Today: 1) WPP CEO Martin Sorrell gazes at the advertising business five years from now and says WPP agencies will focus more on research, data and CIOs. 2) Freshminds’ Carolyn Plumb asserts that client market researchers need to make three important changes in the way they function internally. 3) Texas A&M professor & statistician Valen Johnson says statistical standards used to judge the soundness of research efforts need to be made more stringent.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
• http://www.nuancecoding.com/aboutus/announcements.html
• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

Nielsen begin Arbitron layoffs; 2020 Research’s “Virtual (Facebook) Intercept;” researcher John Anderson dies (RBDR-11/18/2013)

Today: 1) Nielsen told analysts about $20 million synergies when it bought Arbitron. Now, it is laying off many of those employees. 2) 2020 Research’s new “Virtual Intercept” technology and program brings emphasis to video research, including the ability to interview a company’s Facebook friends. 3) John Anderson, for over three decades the MR Manager for BCBS of RI, died.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
• http://www.nuancecoding.com/aboutus/announcements.html
• http://www.nuancecoding.com/services/global.html

Bob Lederer RFL Communications, Inc.

comScore negotiating for Arbitron cross-platform assets, Digital Marketing is working/not working (P&G says “Aye,” Adobe survey disagrees), Odd MR News (RBDR–9/25/13)

Today on RBDR: 1) comScore is negotiating with Nielsen to buy Arbitron technology
cross-platform assets. 2) How well is digital marketing working? Depends who you ask. An Adobe survey says there is still a huge learning curve; P&G says it’s working so well that digital marketing has become mainstream marketing. 3) Odd MR stories: The Wall Street trader who repeatedly (even on Election Day), aggressively bet that Mitt Romney would be elected president, plus the Houston Astro’s unbelievably low TV ratings (they couldn’t get lower).

Sponsored by Decision Analyst, (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Did you know that advertising failure results primarily from lack of an accurate feedback mechanism? Of that recall of specific ad messaging is rarely a good indicator of ad effectiveness?

Those are two facts from Decision Analyst President & CEO Jerry Thomas in his white paper that you can access here:

http://www.decisionanalyst.com/publ_art/adver.dai