Bob Lederer RBDR

Where’s MR venture capital? Indian government is unhappy with BARC. Wall Street’s favorite Twitter metric. (RBDR 04.04.2016)

Today on RBDR:

1) If anyone asks you where venture capital money is being directed when it comes to research organizations, here is the latest from PitchBook.

2) The government of India goes public with its dissatisfaction with the new BARC TV ratings system because it feels there is a vast shortage of metered homes.

3) Twitter’s management has jumped here and there with reliance on varied metrics; Wall Street would like it to adopt an stick with “Time Watched.”

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Bob Lederer RBDR

Jawbone sues Fitbit over MR. Biz internships need MR savvy. MR “ambulance chasers.” (RBDR 6.1.2015)

Today on RBDR: 1) Jawbone sues Fitbit, Inc. for new employees’ alleged sharing of proprietary secrets, including market research. 2) A key to landing a Summer business internship is said to be students’ “market research savvy.” 3) Stunning revelation from Precision Opinion’s Jim Medick that improper use by researchers of mobile research phone numbers can lead to legal penalties of $500.00 per call.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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