Bob Lederer RFL Communications, Inc.

Amazon the next industry entrant? mHealth imperfections. iWatch next week (PRVR 9/02 – 05/ 2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

For more information: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview

On this PRVR: 1) Reports suggest that Amazon is about to join the ranks of Samsung, Google and Apple in the pharma and health care consumer fields. 2) MHealth tools are highly imperfect, according to a University of Texas study published in the Journal of Medical Internet Research. 3) Gartner says MHealth devices have reached their peak of hype and now need to escape a “trough of disillusionment.” 4) Beneufit, Inc.’s device for Parkinsons patients stands out in the field of MHealth. 5) Government health data needs to be put into context in order for consumers to reap the benefits of these data, advises Premier, Inc. in a letter to the Senate Finance Committee. 6) Apple’s iWatch will be introduced September 9.

Bob Lederer RFL Communications, Inc.

Apple iWatch’s HC info partners; HelloMD reworks MD-patient choices (PRVR–7-21-25/2014)

This week on Pharma Research VIDEO Report: 1) Apple’s iWatch — rumored to launch as early as October — with management team in place, and making impressive health care information partnerships.    2) Health startup HelloMD is recruiting top 1% of doctors and making them available to consumers who want to see the best and who are willing to pay cash for access.

Bob Lederer RFL Communications, Inc.

Apple’s medical tech hiring spree; Treato breaking thru in social media MR (PRVR– May 12-16, 2014)

This week on Pharma Research VIDEO Report:  1)  Penn State graduate students found most top-50 health and fitness apps (paid and free) on iTunes and Google Play lack valuable behavior-change techniques  2) Reuters reported on Apple’s recent medical tech hiring spree, presumably for its upcoming iWatch  3) Israeli social media data collector and analyzer company Treato is spotlighted as the top business in the field for pharmaceutical, healthcare, biotech and medical device customers.

Bob Lederer RFL Communications, Inc.

Apple’s iWatch to detect pending heart attack? RFL debuts pharma/healthcare/biotech/medical device MR VIDEO report; Bill Harvey discusses media MR ROI (RBDR–2/19/2014)

Sponsored by Nuance (http://www.decisionanalyst.com), offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) There are reports that iWatch, a new Apple smart watch, will be able to warn wearers of an impending heart attack. 2) RFL Communications has launched Pharma Market Research VIDEO Report, the first weekly MR news video for pharmaceuticals, health care, biotech and medical devices. View the introductory video for yourself at: http://youtu.be/gHWBhfM5rzY 3) Bill Harvey discusses return on investment for media research, its present acceptance and short-term prognosis for substantial media buy-in.