January 16th, 2016. Today on RBDR:
Thoughts as we are underway in 2017 about improving researchers’ communications with their peers AND their clients.
RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.
Find a link to PanelPortal™ information by clicking here.
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Today on RBDR:
1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.
2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.
RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.
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Today on RBDR:
1) There are proponents for Twitter to replace polls due to their questionable quality and more obvious inaccuracies.
2) John Zogby Strategies reveals the demographic group to watch closely to learn who will win the 2016 U.S. presidential sweepstakes.
RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.
Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.
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Today on RBDR:
1) Facebook’s announced intent to block ad-blocking technology raises several issues: how it is accomplishing that, what other websites can do the same and consumer reactions.
2) IBM Watson analytic capabilities are opened up to many more data scientists thanks to development of a new open-source “R” extension.
RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.
Survey Sampling VP – Global Data Management Jackie Lorch has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well.
The link to this White Paper: http://www.surveysampling.com/b2b-sample-tradeoffs-and-the-power-of-a-multi-mode-approach/
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Today on RBDR:
1) Ipsos fills us all in on its perspectives about the global research industry.
2) Twitter’s June acquisition of Magic Pony Technology can be a game changer for organizations which want to understand their Twitter data.
RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.
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RFL Communications, Inc. 