Bob Lederer RFL Communications, Inc.

More UK Cos Boost MR Spend To Understand Covid / RBDR

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January 25, 2022

Today on RBDR: 2022 was a game-changing year for marketing research in the UK. For the first time since 2015, an IPA Bellwether quarterly study of trends in marketing activity showed an explosive increase in the number of marketers who plan to increase their marketing research spending.

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Bob Lederer RFL Communications, Inc.

Study Says 2021 Will Awaken UK MR / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 27, 2021

Today on RBDR: Market research budgets for UK companies have been on a continuous downward trend over the past five years, according to IPA Bellwether. But a study from Censuswide reports 75% of UK companies will increase their research budgets in 2021.

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