Bob Lederer RBDR

Personalizing retailer/consumer interaction. Caterpillar dives into tech MRX, R&D. (RBDR 08.23.2016)

Today on RBDR:

1) Personalizing the relationship that a retailer has with each consumer involves basic technological and analytical steps to identify individuals on their website apparently prepared to make a purchase and applying technology to connect with them on a personally-preferred basis.

2) Caterpillar announces it is creating a research, technology and development division.

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Bob Lederer RBDR

Big Data drives “Single Unified View.” The challenges of better data segmentation. (RBDR 04.27.2016)

Today on RBDR:

1) A “Single Unified View” is being driven by the onset of Big Data, and its overabundance of data that can be applied to create never-before seen understanding.

2) Marketers, with few exceptions are gaga about segmentation and calling for more reliance on it, BUT moving beyond age and gender is exceptionally challenging.

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