Bob Lederer RBDR

Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR:

1) Google approves of a MRC audit of how YouTube metrics are collected and crunched.

2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights.

3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Bob Lederer RBDR

Seniors now car mkters’ focus. Why campaigns need mobile. Ad viewability down. (RBDR 8.18.2015)

Today on RBDR: 1) Automakers have discovered a bustling new market: seniors. 2) The Mobile Marketing Association SPOX study, conducted by Marketing Evolution & InsightExpress, pinpoints the percentage of a campaign that should be devoted to mobile in order to maximize its impact. 3) There may not be an accepted measurement for advertising viewability, but Integral Ad Science’s Q2 2015 Media Quality Report details 5% drops in view ability during the past year.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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