SSI/Instantly deal raises sample issue. Fulgoni: clicks not reliable measure. (RBDR 02.08.2016)

Today on RBDR:

1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself.

2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand.

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SSI buys Instantly. Budweiser new can strategy. Google Glass: no more? A.I. pioneer passes. (RBDR 01.28.2016)

Today on RBDR:

1) SSI is buying Instantly.

2) The strategy behind Budweiser’s new can design.

3) Google Glass is no more.

4) One of the fathers of Artificial Intelligence, Marvin Minsky dies at age 88.

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TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research)
2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link to this study: http://pages.instant.ly/Whitepaper_LP_MobilevsOnline.html?mkt_tok=3RkMMJWWfF9wsRokvK%2FIZKXonjHpfsX56u0tUK60lMI%2F0ER3fOvrPUfGjI4DSMVmI%2BSLDwEYGJlv6SgFSrDDMbh1w7gNUhU%3D)

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Positive implications of Instantly Product Watch launch (RBDR 2.12.2015)

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Today on RBDR: An important look at what “Instantly Product Watch” represents for the research industry’s future. In addition to ably assisting CPGs, it could become a critical new revenue and profit lifeline for sample providers.

China’s WeChat tests 1st ads. Mobile MR firm launches NP Alert Service (RBDR 2.10.2015)

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Today on RBDR: 1) The Experian Data Quality study shows companies’ intense interest in insights driving their businesses, but apprehension about the state of their data quality. 2) China’s WeChat service, with 450 monthly users, has tested advertising for the first time–and it did not go over well with the members. 3) Instantly Product Watch is enlisting its mobile members to collect and report new product introductions in stores that most CPG companies do not detect until months after they first appear.