Today: 1) New Product marketing needs to look beyond “influencers.” Kellogg School of Management’s Eric Anderson and three colleagues reveal a study that recommends tapping into “harbingers of failure.” 2) InsightFarm’s Kelley Styring shares her thoughts about the place social media has in market research.
1) On her “Impact Blog,” Impact Learning Systems International’s Monica Postell makes a solid case to incorporate “Customer Effort” as a new CX metric.
2) Rentrak made great financial and media strides in signing up CBS to its StationView Essentials service.
3) InsightFarm’s Kelley Styring speaks up with her opinion about the pace and opportunities available through market research innovations.
Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:
Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.
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