Bob Lederer RBDR

Online panel offers access to brand creatives. WSJ Media Rating Council profile (RBDR 3.10.2015)

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Today on RBDR: 1) An 180,000 personal online panel includes creative brand professionals who can be tapped by Springleap customers for knowledge and expertise. 2) The Wall Street Journal’s profile of the Media Rating Council is a worthwhile read. (http://blogs.wsj.com/cmo/2015/03/05/the-most-powerful-player-in-media-youve-never-heard-of/)

Bob Lederer RBDR

New MR modes capturing rich, accurate, actionable, real-time intelligence (RBDR 3.9.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients
Today on RBDR: 1) Five ways that market researchers have discovered to access rich, accurate, actionable insights in real time. 2) Google is said to be contemplating new website research rankings based on the factuality of website content.

Bob Lederer RBDR

Positive implications of Instantly Product Watch launch (RBDR 2.12.2015)

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: An important look at what “Instantly Product Watch” represents for the research industry’s future. In addition to ably assisting CPGs, it could become a critical new revenue and profit lifeline for sample providers.

Bob Lederer RBDR

Tweets return to Google search. Online data qual is still a problem. (RBDR 2.11.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients
Today on RBDR: 1) Reports have spread that Twitter will allow Google to search tweets beginning later this year. 2) Tabla Mobile founder Scott Weinberg, also a veteran online panel executive, points out numerous examples of questionable online panel and survey data quality.

Bob Lederer RBDR

China’s WeChat tests 1st ads. Mobile MR firm launches NP Alert Service (RBDR 2.10.2015)

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check out http://www.Dapresy.com/Our-Clients
Today on RBDR: 1) The Experian Data Quality study shows companies’ intense interest in insights driving their businesses, but apprehension about the state of their data quality. 2) China’s WeChat service, with 450 monthly users, has tested advertising for the first time–and it did not go over well with the members. 3) Instantly Product Watch is enlisting its mobile members to collect and report new product introductions in stores that most CPG companies do not detect until months after they first appear.