Has Inflation Severed Consumer Price Elasticity? / RBDR

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May 25, 2022

Today on RBDR: Many consumer product manufacturers have significantly increased their shelf prices with little consumer pushback. Those companies’ brand revenues have flourished, but a Morning Consult supply chain/inflation study says consumers are finally opting for less expensive brands.

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What Is Inflation Doing To Brand Equity, Price Elasticity? / RBDR

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April 29, 2022

Today on RBDR: The British newspaper, The Guardian, investigated continuing significant price increases in these inflationary times taken by 100 companies. CPG retail price increases as U.S. inflation runs rampant led RBDR to think about brand equity, price elasticity and anything that might be more important for research to understand.

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CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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