Straight Talk about Text Analytics’ Myths | RBDR

June 22, 2017. Today on RBDR:

1) OdinText’s Tom Anderson told IIEX Atlanta attendees about seven myths about text analytics. Read the original story by clicking here.

2) An insecure server owned by a GOP analytics firm with 198 million voter registration records has been discovered to be insecure. It is filled with significant personal information.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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The Complexities of Pacing Adoption of New MR Tools/Techniques | RBDR

March 27, 2017. Today on RBDR:

A conclusion reached by Keen as Mustard’s Adam Warner – that the research industry needs to pick the the pace of adoption of new research tools & techniques – is more complex than one would think.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life.

Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about–we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Testimonial Videograhy can help, please click here.

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Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

December 8, 2016. Today on RBDR:

1) What brands and researchers are coming to understand about System 1 and System 2.

2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Fleeting respondent memories, and what we know about them. (RBDR 07.12.2016)

Today on RBDR: A discussion about the long-assumed fallibilities with respondents’ memories, and the latest learnings in this field of study.

Read the related story  by clicking this link.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Hubertus Hofkirchner interview. Toluna and Research Now innovations. (RBDR 03.31.2016)

Today on RBDR:

1) Prediki Prediction Services’ Chief Futurist Hubertus Hofkirchner spoke to RBDR about his blog that explained his IIEX exposure to client market researchers and their risk-averseness. Read the full report by clicking this link.

2) We give you some RBDR News Notes regarding new innovations from Toluna and Research Now.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.