Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RBDR

IBM Watson launches 3 new APIs. Social media enhances polling info. (RBDR 02.25.2016)

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools).

Visit our website and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR:

1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties.

2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM Watson and cloud computing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more info, visit their website.

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Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

Plugging smartphones’ many data leaks. How IBM Watson aids users. (RBDR 11.18.2015)

Today on RBDR:

1) Northeastern University Assistant Professor David Choffnes and his team have discovered leaks from smartphones and a solution to identify and close them. (Link to this story here.)

2) First inside story published detailing how IBM Watson boosts capabilities of startup companies that integrate it into their business. (Link to this story here.)

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit this link.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.