IBISWorld’s U.S. MR Industry Analysis / RBDR

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July 2, 2019

Today on RBDR: IBISWorld releases its latest market research report on the U.S. market research industry, which shows that traditional offline and online research is healthy and growing.

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Serge Matta named comScore’s new CEO; IBISWorld says MR buyers have the leverage with vendors; Kantar goes to India courts re new TV Ratings Standards; Unilever’s Sthanunathan to keynote ESOMAR MENAP meeting (RBDR–2/13/2014)

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Today: 1) comScore shuffles its executive management team around hiring of new CEO Serge Matta. 2) IBISWorld study reports that MR buyers have the negotiating leverage in dealing with MR vendors. 3) Kantar Marketing goes to court in India regarding new TV Ratings Standards, arguing that the new rules should have been approved by the country’s Parliament. 4) At ESOMAR’s MENAP meeting in Dubai next month, Unilever SVP-Consumer & Market Insights Stan Sthanunathan will deliver the keynote, with attention on the 7 mainstream trends that could shape the insights industry in the next decade.

Firefox Lightbeam tells surfers who’s tracking them; Outdoor ad $ to drop thru 2018 (RBDR–10/28/13)

Today: 1) Firefox launches “Lightbeam,” an add-on that informs this browser’s users the entities that are tracking them. 2) IBISWorld report shows expected revenue drops in Billboard & Outdoor advertising through 2018.

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