Bob Lederer RBDR

U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR:

1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties.

2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM Watson and cloud computing.

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Bob Lederer RBDR

2015 “Viewability Measurement” standards. Mktg analytics changes this year. (RBDR 1.6.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) The Interactive Advertising Bureau is recommending a 70% threshold for digital media viewability measurement in 2015. 2) Dramatic changes are in store for marketing analytics in 2015, says an expert.