Today on RBDR: 1) comScore is negotiating with Nielsen to buy Arbitron technology
cross-platform assets. 2) How well is digital marketing working? Depends who you ask. An Adobe survey says there is still a huge learning curve; P&G says it’s working so well that digital marketing has become mainstream marketing. 3) Odd MR stories: The Wall Street trader who repeatedly (even on Election Day), aggressively bet that Mitt Romney would be elected president, plus the Houston Astro’s unbelievably low TV ratings (they couldn’t get lower).
Sponsored by Decision Analyst, (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.
Did you know that advertising failure results primarily from lack of an accurate feedback mechanism? Of that recall of specific ad messaging is rarely a good indicator of ad effectiveness?
Those are two facts from Decision Analyst President & CEO Jerry Thomas in his white paper that you can access here: