Blackberry pursues health care; Google Glass: a Big Surgeon Solution? (PRVR–7/14-18/2014)

This week on Pharma Research VIDEO Report:  1) Blackberry tries out information solutions in health care to revive the business’ fortunes. Testing is underway in India.  2) The largest hospital group in the Carolinas is purchasing data to get a handle on two million patients’ lifestyle buying behavior.  3) A beta testing group, Glass Explorers, says surgeons will be making important use of Google Glass.  4) Best Practices LLC’s Chairman Chris Bogan discusses whether pharmaceutical company market research departments are sitting pretty with all the new information needs of senior managements.

MDs push mobile clinical apps; clinical apps to explode; Chris Bogan on Payer MR (PRVR–7/07/14)

This week on Pharma Research VIDEO Report: 1) Physicians have taken the next step with mobile health care devices, employing wearable tech to attempt to track patient progress and motivate activity. 2) Lux Research predicts a spike in clinical monitoring apps in the next 10 years that will make current personal mobile health care apps secondary in importance. 3) Best Practices LLC President & CEO Chris Bogan discusses his report, “Increasing Market Access Through Innovative Payer Market Research,” with a close look at why this research has become all consuming for pharmaceutical companies.

IMS buys part of Cegedim; Health policy researcher eschew social media (PRVR–6/30 to 7/3/2014)

This week on Pharma Research VIDEO Report:  1) IMS Health’s acquisition of assets of Cegedim vastly increases IMS’ size and may lead to new insights  2) New pharmaceutical research registry announcements.  3) Johnson & Johnson announces new alliances to explore early-stage therapeutic innovations for pharma, medical devices,diagnostics and consumer health.  4) Perelman School of Medicine reveals health policy researchers limit their social media use to communicate research findings  5) IDC Health Insights releases a new report to help payers effectively reach & engage segments of their member populations, which have changed due to ACA.

Here comes Google Fit. FDA’s disappointing social media guidance (PRVR–6/ 23/2014)

This week on Pharma Research VIDEO Report:  1) The healthcare app industry is set to explode with the entry of Google Fit, HealthKit and Android Wear. (Read Seeking Alpha’s summary of the situation: http://seekingalpha.com/article/2277433-with-google-fit-google-declares-war-with-apple-in-mobile-healthcare?uprof=45&dr=1)   2) Attorney John Osborn, writing for Forbes.com, comments regarding the FDA’s lack of guidance for companies and their social media interactions. 3) Toluna Regional VP Bob Leitman shares his thoughts on current pharmaceutical company market trends.

FTC: give consumers health info control; Health & Fitness wearables (PRVR–6/2 –6/6/2014)

This week on Pharma Research VIDEO Report: 1) According to The Economic Times, due to new FDA rules India’s $15 billion-a-year global pharmaceutical exporting businesses are shifting their focus on generic drugs being shipped to the U.S. 2) The Federal Trade Commission recommended to Congress the passage of legislation to give consumers added control over their personal health information. 3) Cityzen Sciences Managing Director International Gilbert Reveillon discusses his company’s health & fitness wearable tech shirt.

Link to this video in the Cloud: https://cloud.real.com/s/Lqn5PR