Mkting mix modeling needs new elements. Alex Hunt explains FeelMore50 learnings. (RBDR 01.14.2016)

Today on RBDR:

1) AT&T Director, Market Research & Analysis Greg Pharo explains why marketing-mix modeling needs to incorporate new elements to optimize its output and results beyond sales.

2) The BrainJuicer FeelMore 50, in its third incarnation, has helped develop several new advertising learnings. Americas President Alex Hunt shared those with RBDR.

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RBDR Client Awards for DIY, Word of Mouth & Foresight Growth MR (RBDR 12.17.2014)

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Today on RBDR: Research Business DAILY Report “Client of the Year Awards” are revealed for the Do-It-Yourself, Foresight Growth and Word of Mouth categories.