Bob Lederer RBDR

Donald Trump’s political rise not a surprise, says Passikoff. (RBDR 05.12.2016)

Today on RBDR:

BrandKeys’ founder & President Robert Passikoff studied Donald Trump’s emotional engagement in political circles last year and says he isn’t surprised by Trump’s strong showing with voters. He spoke with RBDR about that. Read the blog post for yourself by clicking here.

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Bob Lederer RBDR

Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR:

1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members.

2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts.

3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook.

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