Bob Lederer RBDR

MR is and can Stay Relevant in Age of Big Data | RBDR

July 26, 2017. Today on RBDR:

1) Three considerations that market research should consider as the field copes and looks for new niches in the age of Big Data.

2) Advertising agency personnel have some issues with the new metrics it is receiving concerning online videos.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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• The dedicated page for RFL Video Testimonials

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Bob Lederer RBDR

Facebook: No Info Exceptions for Political Ads | RBDR

June 29, 2017. Today on RBDR:

1) Google’s ad blocker in its new browser due out next year may not be all it is cracked up to be because Google Chrome takes care of most of those limiters.

2) Despite the interests of political scientists, Facebook, which guarantees advertisers that their campaign data will not be disclosed, is not going to make an information exception for its political advertising.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• Our home page or
• Our Video Testimonials page

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Online Shoppers Say Feedback Goes Unanswered | RBDR

June 14, 2017. Today on RBDR:

1) Qualtrics’ study says online shoppers believe their feedback doesn’t reach anyone who can bring about change.

2) A report from BellingCat.com explains who Russia attempted to influence the Dutch and French elections through phony polling. Find this original story by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Google Argument for Tracking: Advertisers Need It | RBDR

June 13, 2017. Today on RBDR:

1) Google wins acclaim for adding an ad blocker in its new browser, but is criticized for continued user tracking.
2) Facebook presents research proof that TV users in significant percentages (and numbers) turn their attention to Facebook whenever a commercial appears on a TV program.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR:

1) Google approves of a MRC audit of how YouTube metrics are collected and crunched.

2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights.

3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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