Bob Lederer RFL Communications, Inc.

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR

Bob Lederer RFL Communications, Inc.

15-40% BETTER NP predictability; EU’s new STIFF search privacy rules (RBDR–5/15/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Facebook’s new Audience Insights tool for marketers may be turning its data into one of the market’s most comprehensive planning tools. 2) Notoriously unpredictable New Product forecasting can be improved by 15-40% by considering and tracking online buzz for a good period of time prior to the product launch. 3) Google and other search engines face a very stiff new privacy requirement in the European Union: following through on user requests to remove their personal dat from their search information.

Bob Lederer RFL Communications, Inc.

Google’s online ad focus; “Lurkers” on social media larger than realized (RBDR–5/8/2014)

Thursday May 8 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Google buys Adometry, which SeekingAlpha.com analyzes as part of its ongoing attempt to learn more about online advertising so that it can boost rates and convince marketers to spend more. 2) NBCUniversal said last week it is convinced that social media is not yet a TV viewing influencer based on, among other things, the unimpressive 19% of Winter Olympic viewers who posted about it on social media. Now, a social media expert says the percentage of social media followers who do not post is ASTOUNDINGLY larger than anyone knows. 3) The Mobile Marketing Association elected Dunkin’ Brands President of Global Marketing & Innovation John Costello to Chairman of the Global Board to help with its marketing efforts.

Bob Lederer RFL Communications, Inc.

Facial coding more useful to MR than mobile; Google/comScore collaboration (RBDR–4/22/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) One of the world’s top five market research companies admits that there is more potential right now with facial coding than mobile research. 2) The government of Turkey is battling social media. 3) comScore Chairman Emeritus Gian Fulgoni discusses what the comScore-Google collaboration means to social media customers.

Bob Lederer RFL Communications, Inc.

Google Glass’ privacy problem; Online community startup tips (RBDR–4/09/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Google has been roundly praised for its targeting release of Google Glass to many individuals for testing purposes. However, out of nowhere, a consumer concern over privacy has emerged. 2) Toluna VP Online Communities Julie Paul tells RBDR some basics of her research specialty, including startup costs, what to focus on and more.