Bob Lederer RFL Communications, Inc.

Disruptive innovation myth exploded! Auto insurer data growing. (RBDR 8/13/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Disruptive innovation is the coveted goal of most startups, however a study shows that new companies with disruptive capabilities tend to move towards collaboration with existing market forces rather than battling rivals hard for market share. 2) Driver insurance companies are busy creating apps to capture the driving behavior of the individuals they are insuring.

Bob Lederer RFL Communications, Inc.

Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.

Bob Lederer RFL Communications, Inc.

Google’s impressive HC exploits; Med device cos’ new biz model (PRVR 8/4/14)

This week on Pharma Research VIDEO Report:
1) Google’s Baseline Study is looking to create the fullest picture of a healthy human being, through data collection from personal trackers, health-related apps and a broad array of other essential data. The goal is to develop solutions to killer diseases. 2) 23andMe’s achieves a second life through $1.4 million NIH research grant. 3) Veronica Combs explains how healthcare reform and other factors are making medical device cos’ operating model obsolete. 4) The healthcare analytics market will achieve 25% compound annual growth rate through 2019.

Bob Lederer RFL Communications, Inc.

Here comes Google Fit. FDA’s disappointing social media guidance (PRVR–6/ 23/2014)

This week on Pharma Research VIDEO Report:  1) The healthcare app industry is set to explode with the entry of Google Fit, HealthKit and Android Wear. (Read Seeking Alpha’s summary of the situation: http://seekingalpha.com/article/2277433-with-google-fit-google-declares-war-with-apple-in-mobile-healthcare?uprof=45&dr=1)   2) Attorney John Osborn, writing for Forbes.com, comments regarding the FDA’s lack of guidance for companies and their social media interactions. 3) Toluna Regional VP Bob Leitman shares his thoughts on current pharmaceutical company market trends.

Bob Lederer RFL Communications, Inc.

Harvey wins Ephron award; Angus Reid “retires;” Google removing opt-outs (RBDR–6/12/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.