Bob Lederer RFL Communications, Inc.

Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.

Bob Lederer RFL Communications, Inc.

Did you buy Google Glass Tuesday?; “Agile MR” essentials (RBDR–4/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Here’s a valuable link to Nuance: http://www.nuancecoding.com

Today: 1) IBM acquires Silverpop to sharpen targeting of its IT sales messaging via email and text messaging. 2) Google Glass was on sale Tuesday for one day only. The price: $1,500.00. Now, the quest is on to find suitable, workable, profitable uses for Google Glass. 3) What is Agile Research and why are so many market researchers talking about it? Gutcheck’s Matt Warta explains to the uninitiated, which included us.

Bob Lederer RFL Communications, Inc.

Google Glass’ privacy problem; Online community startup tips (RBDR–4/09/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Google has been roundly praised for its targeting release of Google Glass to many individuals for testing purposes. However, out of nowhere, a consumer concern over privacy has emerged. 2) Toluna VP Online Communities Julie Paul tells RBDR some basics of her research specialty, including startup costs, what to focus on and more.

Bob Lederer RFL Communications, Inc.

ARF: Innovate, Google Glass; Mixed mode data MR is “garbage”(RBDR–3/25/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) 2 early news tidbits from the ARF Annual Conference that RBDR will follow through on for details. 2) Keynote Systems’ survey of 1600 professionals shows that mobile developers’ availability of mobile testing tools is their biggest challenge. 3) Paul Richard McCullough’s Greenbook Blog column explains that something many researchers do, mixed mode research, is garbage.

Bob Lederer RFL Communications, Inc.

“Real-Time Marketing Report”; MR Analyst “hot”; Emotient tie to Google Glass (RBDR–3/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) Monetate and eConsultancy have produced “Real-Time Marketing Report” to define the subject and provide numerous ideas about implementation and its value. We recommend that you download this report. Here is the link: http://info.monetate.com/CREconsultancyMarketingReport_Research.html    2) Research Analyst remains one of the best, fastest growing job opportunities, both in the U.S. and worldwide. 3) SDL reveals results of its Super Bowl 2014 commercials analysis. Esurance

had the top viewer engagement during the game, but spots for Budweiser, Cheerios and Coca-Cola had lasting impressions. 4) Emotient launches new “glassware” that uses Google Glass to measure emotions.