Bob Lederer RBDR

Can Pokémon Go be used in research? Zoe Dowling thinks so. (RBDR 08.25.2016)

Today on RBDR:

Pokémon Go is more than just the international gaming craze of 2016, it is a concept that businesses can use to drive traffic. FocusVision’s Zoe Dowling offered RBDR some implementable ideas for research using the craze.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

Personalizing retailer/consumer interaction. Caterpillar dives into tech MRX, R&D. (RBDR 08.23.2016)

Today on RBDR:

1) Personalizing the relationship that a retailer has with each consumer involves basic technological and analytical steps to identify individuals on their website apparently prepared to make a purchase and applying technology to connect with them on a personally-preferred basis.

2) Caterpillar announces it is creating a research, technology and development division.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Fulgoni discusses online ad fraud. NY Yankees research betrays “rebuilding” desire. (RBDR 08.22.2016)

Today on RBDR:

1) Online advertising fraud receives focused treatment from comScore CEO Gian Fulgoni in the June 2016 Journal of Advertising Research.

2) The “research” the New York Yankees relied on to trade some of their most valued players and admit to their fans that they are in rebuilding mode.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Reaction to RFL’s Global Top 50. John Zogby on U.S. election polling variables. (RBDR 07.05.2016)

Today on RBDR: 1) We explore the reaction to RFL’s 2016 Global Top 50 Research Organizations.

2) In an exclusive interview with “Neo-Tribes and Tribal Analytics” author John Zogby, RBDR host Bob Lederer talks about the many variables at play for polling related to this year’s U.S. presidential election.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

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Bob Lederer RBDR

Twitter adds video uploading. Instagram makes the case for daily use. (RBDR 06.23.2016)

Today on RBDR:

1) Twitter announces that its users may now load a tweet with a video, limited to 140-seconds in length. This could bring substantial added value to tweets used by researchers.

2) Instagram makes the case for its daily use of its now 500 million total users. Each day, 300 million users go to Instagram to put it to use.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their blog.

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