Bob Lederer RBDR

Can Pennsylvania Tax Online Research? | RBDR

August 7, 2017. Today on RBDR:

1) Pennsylvania Revenue Department tells a taxpayer that it considers certain online research service functions taxable based on an August 2016 law. Download a PDF copy of this report by clicking here.

2) A new GfK and TVB survey shows that television is more effective than all other media combined in influencing consumers from “awareness” through “purchasing,” for all age groups.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Kohlberg Kravis Roberts to Buy Large Stake in GfK | RBDR

December 12, 2016. Today on RBDR:

Kohlberg Kravis Roberts has an agreement with majority owner, GfK Verein, to buy a large minority stake in GfK research, the sixth largest research company in the world. There are multiple financial issues to this deal, as well as a technological angle to it.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

Today on RBDR:

1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.

2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

GfK names undergrad award winner. TCG projects 2nd half of 2016 business hiring. (RBDR 06.20.2016)

Today on RBDR:

1) GfK announces the winner of its fifth annual award for best undergraduate market research project by a U.S. university.

2) Business hiring expectations for the second-half of 2016 are projected by The Creative Group in its latest quarterly report.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities and everything else it has to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Bluegrass fires pollster. comScore & GfK honored. Signals: insights without staff? (RBDR 11.09.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here.

Today on RBDR: 1) Bluegrass poll, off the mark in Kentucky governor’s race, fires its pollster. 2) comScore and GfK MRI dominated award winners at the Print & Digital Research Forum in London. 3) No data scientist is required with Taste Analytics’ new Signal platform — and the company claims you can still reap the insight rewards promised by other analytics tools.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. For more information, visit their website at sotech.com.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.