Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

Why Gallup is giving up in the election polling it created. (RBDR 10.12 .2015)

Today on RBDR:

RBDR Producer Bob Lederer reports on the decision by Gallup to discontinue its presidential primary polling — and perhaps its election polling — and offers some thoughts on what it means to business and the industry, plus unsaid reasons for the decision.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit the link HERE.

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Bob Lederer RBDR

PepsiCo trashcan PowerPoint. CA polling legend Mervin Field dies. (RBDR 6.10.2015)

Today: 1) PepsiCo Insights has given up on PowerPoint–here’s a quick glance at what replaced it. 2) Mervin Field, a respected California pollster since 1947, died at age 94 on Monday.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy.

Check out this link: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html
Check out MarketProbe.com.

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