Bob Lederer RBDR

New MR modes capturing rich, accurate, actionable, real-time intelligence (RBDR 3.9.2015)

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Today on RBDR: 1) Five ways that market researchers have discovered to access rich, accurate, actionable insights in real time. 2) Google is said to be contemplating new website research rankings based on the factuality of website content.

Bob Lederer RBDR

Investor’s BrainJuicer evaluation. No-go on global TV emotional messages. (RBDR 1.22.2015)

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Today on RBDR: 1) Why investment firm Share Sleuth has thrown its money into BrainJuicer. 2) Emotional messaging is all the rage, however TV spots created around emotion do not work in many countries, notably in poorer nations. 3) Google Glass discontinues sale to consumers. Where does it go from here?