Bob Lederer RBDR

IBM surveys Millennial employees for demographic insights. (RBDR 06.02.2016)

Today on RBDR:

Researchers are paying closer and closer attention to Millennials, and their thoughts and feelings on various issues, problems and situations. In the case of IBM, they’re going a step further with their Millennial employees, assessing their present and ever-growing importance on many levels…and other companies may be ready to follow IBM’s lead.

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Bob Lederer RBDR

Info Age less relevant than 80s Industrial Age? 5 Key Future Points for MR Pros. (RBDR 04.11.2016)

Today on RBDR:

1) This past Sunday’s “Fareed Zakaria GPS” contained a mini-debate about the relative lack of impact from the current information age comparatively speaking with the 1890s Industrial Age. We recommend viewing this 8-minute segment. Watch it by clicking here.

2) An ESOMAR webinar focused on key issues around the future of market researchers, and came up with five key points.

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