Bob Lederer RBDR

Suggestions for Pollsters so that Trump-like Victory is Not a Surprise | RBDR

November 28th, 2016. Today on RBDR:

1) AOL announces to its employees that a corporate restructuring will make DATA one of the three corporate focuses.

2) Andrew Grenville of MARU/Matchbox makes the case that election pollsters should create an online community that it can return to over an extended period of a campaign. It can shine a light on changes in voter attitudes and behavior, making it far more valuable than one-time survey takers.

3) Recommended viewing: this week’s Fareed Zakaria GPS on CNN for a segment he produced with Steven Johnson concerning the traditional positive impact of “fun,” which points to research’s adoption of gamification as an important initiative.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

Free Advanced Learning. Client of the Year: Gamification. Solution to Supermarket Out of Stocks? (RBDR 12.10.2015)

Today on RBDR:

1) Every business has an opportunity to try out a FREE story-based insights and analytics tool through the end of December. Find the offer at this link.

2) RFL Communications’s 2015 Client of the Year Award for Gamification goes to Salesforce.com‘s Wendy Close.

3) A vexing supermarket retail problem, Out-of-Stocks, which also throws off sales & profit brand projections, may have a long-sought solution.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

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Bob Lederer RBDR

Creating a game to do entire research project (RBDR 7.6.2015)

Today on RBDR: Research Through Gaming Ltd. CEO Betty Adamou explains her innovative, user friendly, enjoyable research entirely relies on a customized gaming format and requires no supplementary project work.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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Bob Lederer RBDR

RBDR Client of Year Co-Creation Award. Tom De Ruyck on Gamification. (RBDR 12.10.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR announces the recipient of its 2014 Client of the Year in the Co-Creation category, co-sponsored by KL Communications. 2) Tom De Ruyck, Managing Partner at Insites Consulting, discusses what he learned about the use of gamification during his study for Greenbook GRIT.

Bob Lederer RBDR

P&G’s Joan Lewis to retire. RBDR’s Client of Year Award for Gamification. (RBDR 12.8.2014)

Subscribe to receive our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR has learned that Procter & Gamble SVP CMK & Media Transformation Joan Lewis will retire this month. 2) RBDR announces the recipient of its Client of the Year Award for the gamification category.