Bob Lederer RBDR

Paris, UK Elections Indicate Pollster Turnaround | RBDR

June 12, 2017. Today on RBDR:

1) After prediction success in the French presidential election and UK parliamentary SNAP election, pollsters seem to have righted the ship.
2) Survey Sampling is offering a free sample test for B2B panels that it says will reveal demographics and firmographics.
3) With an estimated 70% of apps collecting and then sharing the personal data of those app users, there is a free service available to consumers to find out what’s being shared and with whom.

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Bob Lederer RBDR

MR elevated to P&G’s 3 Key Business Components | RBDR

May 8, 2017. Today on RBDR:

1) Eric Horvitz, the new head of Microsoft Research, discusses his obsession with artificial intelligence and its most prominent place in new research initiatives. Read the original feature by clicking here.
2) Procter & Gamble’s disappointing third quarter financial results prompted its CFO to reveal new business plans to Wall Street analysts. “Market Research” is one of the three key elements of the plan, dubbed “Irresistible Superiority.
3) OdinText text analysis of France’s presidential vote points to the possibility of populist Marine Le Pen’s election in spite of polls showing centrist candidate Emmanuel Macron far ahead.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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