Bob Lederer RBDR

New Tools to Make Online Marketing Work | RBDR

September 26, 2017. Today on RBDR:

Digital advertising is not working for many marketers, but TCC Global CMO Julie Lyle suggests tools that use artificial intelligence and advanced mathematical solutions to identify qualified prospects two to three steps before they find one of your competitors.

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Bob Lederer RBDR

Yahoo, Florida Citrus downsize research. Qualtrics Insights Platform sees broad testing and usage. (RBDR 02.22.2016)

Today on RBDR:

1) Yahoo and the Florida Department of Citrus, each facing unique financial challenges, are downsizing their research functions.

2) The Qualtrics Insights Platform is in broad testing and usage because it encompasses difficult-to-obtain data regarding company employee attitudes and customer sentiments and insights.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

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